According to the Economist magazine, people see over 3000 messages each day, but like spaghetti only a few stick on the wall. As a result no one is sitting on the edge of his/her seat waiting to listen to your great idea whether in the field of Game Design, Advertising, Serials, Film Effects, Cell Phone games and Animation. You have to disturb the established paradigm to get through to them. In lateral thinking, solving a problem involves abandoning conventional, accepted and logical thought processes and instead rearranging or reevaluating the status quo.